I’m Kaytlin Lovely, your passionate baker/owner!

I found my passion for baking from a lifetime of love from my mother and grandmother and an unexpected chronic illness….

Kaytlin Lovely

Woman with red hair kneeling and hugging a brown dog with white markings, smiling as the dog licks her face.
  • Baking—at the level I do now—happened naturally. It was never part of my original plan to become the owner of an independent bakery. However, it has always been a core part of my life. I was influenced from a young age to be in the kitchen in some capacity, I watched my grandmother, who was a cook, and my mother, who taught me all the basics of baking. Some of my most cherished memories were created in the kitchen with them.

    After years of struggling with my health, I was diagnosed at 20 years old with a chronic illness called Cyclic Vomiting Syndrome. For years, I’ve desperately searched for ways to feel “normal” in my day-to-day life, constantly trying to balance work and social obligations while managing an incurable illness.

    If you know me personally, you know there’s nothing I love more than people—and sweets. During these difficult years, baking became a true source of comfort and joy. Through these years of battling this illness it became clear to me that I needed to prioritize my happiness and allow myself to be as stress free as possible. Seeing the joy on the faces of my family and friends when they would try my treats gave me a sense of fulfillment I had never experienced before. My passion for baking is about the genuine joy I feel when I am creating something I’m proud of, and the connections it allows me to build with others.

    I hope to share my love for sweets with you, continue bonding with my customers, and learn all of your stories along the way.

    -Kaytlin Lovely, Owner/Baker

A person wearing a golden crown with colorful jewels stands outdoors. They have red hair and are making peace signs with both hands. They are dressed in a light crop top, dark jacket, and jeans, with snow in the background.
Smiling woman with wavy hair and black top, wearing a necklace, standing outdoors with green leaves in the background.

Meet the team

  • HelloLovely’s Co-Manager

    Kaytlin and Amanda have been close friends for nearly 15 years. When Kaytlin made the decision to fully pursue her passion for baking and build her own brand, Amanda was eager to help bring that dream to life. With a background in graphic design and management, Amanda has played a role in helping Kaytlin turn her vision into reality.

    “I’ve never seen Kaytlin so passionate about anything before. Her drive to succeed in this industry is truly inspiring, and her talent perfectly complements that passion. I’m incredibly proud of the woman she has become and the business owner she is becoming.”
    — Amanda

Two people walking towards the ocean shore on a sandy beach under a clear blue sky.